3x5 Partners

VC firm 3x5 Partners stands for honesty and authentic relationships as the path toward climate and health solutions — bucking the norm in a financial industry that can blur the line between fact and fiction. They came to us wondering: how can we ensure a quick visual refresh is grounded in our purpose?

Sector 

Venture Capital

Services

Brand Identity

Strategic Messaging

Comms Tools & Practices

Collaborators

3/Thirds

Centering purpose at speed

Perennial acted as connector and facilitator between the busy 3x5 team — rightly focused on their core business — and amazing creative firm 3/Thirds. In close collaboration, we helped ensure the translation of 3x5’s purpose into their visual brand was authentic yet agile.

Together, we delivered a quick refresh with deep roots

An evolved mark and updated website were ready in time to support 3x5’s newest cycle of funding, designed to connect with a new set of investors and rooted in purpose at every touchpoint.