Renée Crown Wellness Institute at CU Boulder
The Reneé Crown Wellness Institute is a research institute singularly focused on the wellness of kids. They build knowledge that guides action in classrooms and living rooms alike, and challenge norms of top-down research along the way. We helped the Institute get this big idea off the ground with a compelling brand and iterative plan.
Community-based. Participatory. Interdisciplinary.
Sector
Mental Health & Youth
Services
Team Alignment
Audience Analysis
Brand Identity
Comms Strategy
Strategic Messaging
Editorial & Channel
Collaborators
Studio DAD
Young people’s wellness is inextricably linked to their context: their families, teachers, schools, minds, bodies, histories, social structures, political landscapes.
The Institute’s work engages all of these facets, bringing together kids, parents, teachers, researchers and scholars from multiple disciplines to truly co-create research, policies and programs.
Perennial helped the Crown Institute manifest this multi-pronged vision in a brand identity created in partnership with Studio DAD and a communications strategy that brought their purpose to life.
